A young man from New Jersey will be eaten by a giant anaconda snake in a Discovery Channel special titled “Eaten Alive” slated to air on December 7 at 9 p.m.

“I’m Paul Rosolie and I’m about to be the first person to be eaten alive by an anaconda,” the naturalist and wildlife filmmaker Rosolie said in a 30-second video on Twitter promoting the new show.

According to Philly.com, Rosolie was born in New York but raised in the North Jersey town of Wyckoff. He got his degree in environmental studies and before graduating he’d already fallen in love with the wilds of the Amazon, where he’s been leading trips through Tamandua Expeditions.

Meanwhile, animal rights group PETA released a statement and demanded that Discovery pull the show.

“This blatant publicity stunt sounds far-fetched, but if the description is accurate, the snake was tormented and suffered for the sake of ratings—as animals usually do when they’re used for entertainment. Anacondas go days without eating and expend the energy needed to do so selectively. Making this snake use up energy by swallowing this fool and then possibly regurgitating him would have left the poor animal exhausted and deprived of the energy that he or she needs. Shame on this pseudo ‘wildlife expert’ for tormenting this animal, and shame on the Discovery Channel for giving him the incentive to do so. PETA has not heard back after reaching out to the Discovery Channel asking them to pull the show, whether it is a hoax or not.”

But Discovery assured the special is not a hoax and that the snake survived.