AlDub love team, comprise of Alden Richards and Maine Mendoza, described by British Broadcasting Corporation or BBC as ‘social media phenomenon about love and lip-synching.’
In an article by Heather Chen on October 28, she talks about their popularity and why the tandem trends on Twitter, “And it isn’t just the local fans. US politicians and even alternative rock bands, have declared their love for the show and its young stars.”
Meanwhile, TV host and blogger Daphne Osena Paez says they are the most popular love team in the Philippines today, “Actors and actresses are often paired up so fans hope they end up together in real life. But what’s different about ‘AlDub’… is that it wasn’t just the creation of a TV network or movie production.”
“None of it was planned,” adds Ms Paez. “It’s not like the show hired social media experts to strategise a plan – they realised what they had: a new and younger social-media savvy audience.”
Filipino BBC presenter Rico Hizon, who admits to being a huge fan of the series, says “They appear very down-to-earth.”
“I believe that one big reason they are so popular is because the actors are very humble despite their massive success – they keep thanking fans as well as everyone who supports their work.”
At the end of the article, they describe Maine, popularly known as Yaya Dub, as the third fastest-growing celebrity on Twitter, after US singers Taylor Swift and Katy Perry.