Earlier today, the Department of Tourism (DOT) launched the country’s newest tourism campaign, “It’s more fun in the Philippines” to attract more tourist in the country. But the slogan according to netizens was not original, it’s similar to the 1951 ad campaign by Switzerland “It’s more fun in Switzerland!” Check out the photo below.
DOT Sec. Ramon Jimenez Jr., said that the similarity is just a “coincidence.” He explained the issue through series of tweets.
“No one can own the expression ‘it’s more fun’ but it’s very true for the #Philippines so it becomes ours. #ItsMoreFunInThePhilippines.
“‘FUN’ is a fusion of place and people. A place is not fun if there is no fun people in it.
“This Switzerland coincidence only makes our line truer. Sun tanning IS more fun in the Philippines.
“The line isn’t a manufactured slogan. It’s simply the truth about our country. Don’t be swayed by people who are trying to punch holes in it.
“If you look hard enough, you might even find an old ad that says ‘it’s more fun in Alcatraz!’”
Last year, DOT’s “Pilipinas Kay Ganda” campaign was also criticized because the logo was said to be lifted from Poland’s own tourism campaign, “Polska.”